Summary

A creative and dynamic marketing leader with 15+ years of experience in the energy efficiency, public relations, and color cosmetics industries, both in-house and agency. Specialties include crafting compelling written and visual content to drive brand growth and lead generation, building strong relationships, and managing high-impact projects from conception to execution.

Key Skills

Digital Marketing | Social Media Strategy | Brand Development | Content Creation | Sponsorship Management | Graphic Design | Public Relations | Marketing Analytics | Project Management

Professional Experience

Marketing Director | Donnelly Energy January 2015 - Present

●Conceptualizes, designs, and executes omnichannel marketing campaigns to drive brand visibility and lead generation in the New Jersey commercial real estate market.

● Develops compelling, high-quality sales enablement materials to support business development and sales teams, contributing to $40 million in closed sales for 2024.

● Heads all sponsorship opportunities and partnership activations, ensuring all creative deadlines are met on time and on brand for both Donnelly and its partnering organizations.

● Responsible for crafting content and managing all of Donnelly Energy’s social media channels, achieving a notable 296% increase in organic reach in 2024 with a high engagement rate of 9%.

●Manages end-to-end logistics for regional and local trade shows, curating booth design and promotional giveaways, and staffing to maximize attendee engagement and reach.

● Established and continuously evolves Donnelly Energy's brand identity and guidelines, ensuring consistent messaging across all marketing, sales, and communications efforts.

●Collaborates and manages external marketing agencies to execute larger-scale marketing initiatives like video production, website development, and SEO.

Marketing Representative | Kirker Enterprises October 2012 - December 2014

● Managed a diverse client portfolio of retail, independent, and luxury nail brands, overseeing the entire product development lifecycle from initial pitch meetings to final production stages in the color and nail care categories.

● Conceptualized and executed tailored client presentations and curated color collections that were on-trend and aligned with each brand’s identity and DNA, leveraging intensive market research and relationship-building with the customer.

● Collaborated on forecasting specialty products, nail treatments, and color trend collections up to 18 months ahead of the fashion calendar, working in-house and with external fashion forecasting agencies to ensure alignment with market trends.

●Worked with the internal marketing team, nail polish chemists, and vendors on product development utilizing raw cosmetic materials.

●Ensured seamless project management for clients by coordinating across multiple teams including Research and Development, Regulatory, Sales, and Customer Service, ensuring timelines, budgets, and quality standards were met.

Account Executive | Kirker Enterprises June 2009 - October 2012

●Directed end-to-end marketing strategy and operations for the Horizon BCBS Blimp, from conceptualizing design and tour messaging to coordinating media engagements and managing passenger ride programs.

● Achieved impactful media coverage and brand impressions for clients by crafting compelling press releases and cultivating relationships with journalists across diverse media markets throughout New Jersey.

● Developed and curated content for social networking platforms, including Facebook, Twitter, and YouTube, driving consumer engagement and brand loyalty for companies in the healthcare and insurance sectors.

● Provided executive-level administrative support for senior partners of the firm, including calendar management, meeting scheduling, and travel coordination